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Keeping the personal touch in a world of tech…

Research tells us that we now interact with more people in one year than our grandparents would have in their entire lifetime. This is a staggering statistic – and technology is the major cause! Social media is becoming an integral part of our lives and we know more about friends, family and even strangers, than we have ever known before. So it seems at odds that across numerous business sectors, many consumers feel like they are receiving an impersonal service and that they are required to compromise for the sake of technology.

22 years as Griffith Real Estate & more than 80 Years as a Local Company, striving to improve our customer experience is embedded in how we think at GRE. We believe that a critical part of achieving this is to be continually learning and hearing what’s happening across the country and then benchmarking our performance. There was no better example of this than the recent Australasian Real Estate Results Awards at Hayman Island where we were recognised by our peers receiving the Award for Excellence for Best Digital marketing.

Sharing ideas and discussing new innovations were highlights topped off with our taking home 3 awards on the night for Sales and Property Management .The Green team is leading the way, showing how an agent can now use the benefits that technology (such as our Green Screen.TV & Inspect Real Estate) can provide, without compromising the ‘human’ element to real estate. We are in a people industry and we understand that people want to deal with people.

Looking to the future of our industry, we feel this balance is absolutely key. We love to innovate and think of new ways to do things, but we believe this should sit behind the scenes to allow more time to be available to our customers.

As a team we will continue to seek out opportunities to learn, benchmark and see how we can further improve what we offer to our customers. We are very proud of our team and their ability to embrace technology to deliver great customer service with the personal touch. It’s a perfect balance that we will always strive for without compromise.